Granada Poised To Announce Sponsor For The Street

Speculation is growing that Granada is about to reveal a £30m deal with Allied Domeq, for a three year sponsorship of Coronation Street. Although Granada is refusing to comment at the moment, rumours suggest that the deal will be announced in the new year and will involve Coronation Street logos appearing on Allied’s products, including Tetley tea, Tetley Beer and Baskin Robbins ice cream. The name of Allied Domeq, or one of its leading products, would appear before the credits of each episode.

If the deal goes ahead it would be the UK’s largest ever television sponsorship agreement.