Granada Secures Betfred To Sponsor Soccer Sunday

Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.

The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.

The campaign aims to promote the launch of Betfred’s online betting service amongst sports fans and is intended to raise the profile of the company.

Commenting on the new deal, Rebecca O’Malley at Granada Enterprises, said: “We are delighted that Betfred have chosen to promote the launch of their online betting service with this sponsorship package. It is the perfect vehicle for their target audience and we hope that we continue to build a long and fruitful relationship with them.”

Fred Done, managing director of Betfred, added: “Betfred chose Granada for its favourable corporate image and national appeal making it a perfect vehicle for brand awareness to a large proportion of the UK viewing population.”

Granada recently announced that Home Pride is to extend its sponsorship package with ITV1, after research revealed the success of the £3.5 million deal it signed last month (see Granada Cleans Up As Home Pride Extends ITV Sponsorship).

Granada: 020 7396 6000 www.granadaenterprises.com

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