Granada Secures Budget To Sponsor ITV Weather Reports
Granada Channels has secured the Budget Group as the six figure sponsor of the weather reports on the ITV News Channel.
The deal will see the Budget Group rotate its three brands, Budget, Bennetts and Dial Direct, seasonally over the next twelve months. In addition the group will also sponsor the weather in ITV1’s Anglia, Yorkshire and Tyne Tees regions.
Commenting on the deal, Jamie Ball, sales controller at Granada channels, said: “We are delighted that Budget have come on board with us for the first 12 month sponsorship on the ITV News Channel, especially at a time when we are producing a five-fold increase in ratings.”
Rolling news channels saw their viewing figures increase significantly following the outbreak of war in Iraq, with the ITV News Channel, Sky News, and BBC News 24 achieving record audiences (see Feature: TV News Proves Its Worth In Times Of Crisis). However, the latest figures from BARB suggest that the prospect of a long, drawn out conflict is causing viewers to turn away from the extensive coverage of events on 24 hour news channels (see War Fatigue Hits 24 Hour News Channels).
Reports also show that Sunday newspapers have seen sales slide by around half a million since the outbreak of war with Iraq, as people turn to TV and the internet for news of the conflict (see Continued Conflict Hits Sunday Newspaper Sales).
Granada: 020 7620 1620 www.granadaenterprises.com
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