Granada Secures Mini For Drama Sponsorship
Granada Enterprises has secured Mini to sponsor its new autumn drama series Between The Sheets, following the car brand’s successful association with Cold Feet earlier this year.
As part of the campaign Mini will feature idents offering advice and guidance on relationships, with the strapline “a Mini guide to romance.” The campaign will run across the six part series.
Granada describes Between The Sheets as a “strong, emotional drama with comedy thrown in, a no holds barred drama about a female sex therapist who works with three couples from different social backgrounds.”
The new drama is written by Kay Mellor, who also wrote Playing the Field and Band Of Gold and co-produced by David Liddiment.
Granada Enterprises recently secured First Choice holidays to sponsor the third series of ITV’s popular reality game show, I’m A Celebrity Get Me Out Of Here (see Granada Secures First Choice For Celebrity Sponsorship).
Granada: 020 7396 6000 www.granadaenterprises.com
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