Granada Secures Sponsorship For ITV News Channel

Granada has secured Norwich Union Direct as sponsor of the weather reports on its ITV News Channel.

The deal, which begins at the end of this month, will also coincide with the re-branding of ITN News, which is to be renamed ITV News Channel.

The sponsorship will be included in the twice hourly news bulletins and four ten-second credits have been produced and designed around the theme of working together. Adam Clark, of Brand Connection, which negotiated the deal, commented: “The deal will enable is to access the effectiveness of using sponsored credits to drive responses via telephone and web.”

ITV partners, Carlton and Granada, acquired ITN’s 65% stake in the ITN News Channel earlier this year. The channel is to be fully integrated into the ITV News brand, giving it access to the national and international news operations of ITV for the first time (see Carlton And Granada Buy Into ITN News Channel).

Granada recently secured Lambrini as the £1m sponsor for the new ITV1 dating show Mr Right. The new show will see ‘Mr Right’ select a group of eligible women and over a number of weeks viewers will decide which one would make an ideal match (see Lambrini Makes A Date With ITV).

Granada: 020 7620 1620 www.granadamedia.com

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