Granada Secures Suzuki For Men & Motors Promotion
Granada has secured Suzuki Motorcycles to support motorbike programming across its Men and Motors channel.
The promotional campaign, which is to last almost three months, will include special commercials that will be integrated with the channel’s motorbike programming.
The deal has been designed to coincide with an increase in the profile of motoring shows on the channel. There will now be 12 hours of motoring related programming each day.
The specially targeted campaign includes two versions of a 30-second Suzuki commercial, each advertising a different model. The deal was negotiated by Tom Langshaw of Granada Enterprises and Dave Foster of Media By Design.
The deal marks a first for Suzuki, which usually runs its marketing campaigns across Europe. The UK-based campaign will run alongside the company’s existing pan-European campaigns.
Earlier this month, Granada channels secured the Budget Group as the six figure sponsor of the weather reports on the ITV News Channel (see Granada Secures Budget To Sponsor ITV Weather Reports).
Granada: 020 7620 1620 www.granadaenterprises.com
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