Granada Sky Broadcasting (GSB) has unveiled details of seven new cable and satellite channels it will begin broadcasting on October 1st.
The new channels, the result of a collaboration between BSkyB and Granada/LWT, are Granada Plus, Granada Talk TV, TV High Street, Food and Wine, Health and Beauty, Home and Garden and Granada Men and Motors. Stuart Prebble, chief executive of GSB, said: “Many of the new channels will provide original programming aimed at women, whom research shows are the most under-served and dissatisfied cable and satellite audience.”
Channel
Programming
Times Broadcast
Granada Plus
Drawing on the extensive libraries of Granada and LWT, programmes will include dramas, comedies and documentaries: Coronation Street,Jeeves and Wooster and Sherlock Holmes. Also included will be new interviews with actors and production crews.
6am-11pm
Granada Men and Motors
Classic cars, super-bikes, sport, music, comedy and fashion will all be featured. A ‘men’s magazine of the airwaves’ aimed at ABC1 viewers.
11pm-2am
Granada Talk TV
Offers a new kind of interactive television: viewers can join debates by telephone, e-mail, fax and a special network of video-phones.
6am-6pm
The Granada Good Life Channels are:
TV High Street
A consumer channel giving advice on the best buys in the High Street, ranging from groceries to gardening, from fashion to finance.
6am-9am
Food and Wine
Culinary stars with gastronomic advice include Delia Smith, Robert Carrier, Keith Floyd, Brian Turner and Susan Brookes. Regular cookery courses will also be featured.
9am-12 noon
Health and Beauty
‘For women to take a moment for themselves’, programming will include a Rosemary Conley work-out, help and advice from Dr Chris Steele and a guide to ‘alternative health’.
12 noon-3pm
Home and Garden
Programmes from top gardeners and interior designers, plus consumer-testing from the Good Housekeeping Institute.
3pm-6pm
A national marketing campaign will be run by GSkyB alongside the Cable Communication Association.
GSkyB: 0171 578 4040
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