Greg Grimmer appointed global COO at Fetch

Greg Grimmer, co-founder of HMDG – now Enter – and a long-running Newsline columnist, has been appointed the global chief operating officer of Fetch, the full service mobile marketing agency.

Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.

In his previous roles, Grimmer was the managing director of Publicis Groupe’s Zed and the commercial director at ZenithOptimedia. In 2013, he also acted as a strategic consultant for video platform Vevo.

“Since Fetch launched in 2009, we’ve grown 100%, year on year, attracting blue-chip clients and exciting businesses for provision of mobile media, strategy, creative and analytics services,” said Connelly.

“As we embark on our next phase of growth, having Greg join the management team is a great sign of intent and ambition and I’m glad we were able to attract him.”