Granada Sky Broadcasting will be launching a new masthead programme called the Zest Beauty Show on 31 March after tying up a deal with National Magazines’ Zest title. The show will go out on GSB’s Health and Beauty channel and will be presented by Julia Carling.
The show will be the second programme to take advantage of the expected relaxation of ITC rules on masthead programming which are currently under consideration. Carlton Select will be screening Ideal Home Cooks in March following a deal with Ideal Home magazine * Ideal Home Gets Its Own TV Show.
L!ve TV is also thought to be planning a masthead programme, linking up with another Nat Mags’ title – Company magazine.
* Subscribers only
Granada Sky Broadcasting: 0161 832 7211
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