|
Guardian Extends Channel 4 Sponsorship
The Guardian is expanding its sponsorship of Channel 4’s Film on Four season into cinema and video releases.
The deal allows The Guardian to get its name on point-of-sale promotions in cinemas and video shops and have reader offers to the films in the paper. The deal covers 14 video and 11 film releases. This deal is not connected to the paper’s sponsorship of Film-on-Four films broadcast on 4. This contract comes up for renewal shortly.
The Guardian: 0171 239 9696
Channel 4: 0171 396 4444
