The Guardian is launching a new lifestyle section from Friday September 16. The new section, called Friday, will replace the G2 tabloid, with the usual Friday environment features and advertising being incorporated into the Thursday G2.
Friday, which will still be a tabloid, newspaper format, will be entertainment based, giving a cultural preview of the weekend; although it will not be a listings guide in the form of the Saturday Guide. The idea is that people feel different on a Friday, according to Loise Chunn, editor of the new section, “There is an anticipation of what you are going to do over the weekend.”
Rates and production data remain unchanged from G2.
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