Guardian Launches Ad Campaign For Spring Changes

The Guardian has announced an advertising campaign to accompany its spring changes (see Newsline).

Changes have been made to the weekly listings title The Guide, including an expanded preview section and increased regional listings. The Editor, which is the weekly round-up of news, is now being distributed on Friday and the Guardian‘s property and design magazine Space is now to be distributed on Thursdays. There will also be a new Guide Daily TV and entertainment section in G2.

The advertising will take the form of a national poster campaign, which will also feature on the London Underground. National radio advertising will also run for three weeks commencing on 21 April. All creative was produced for the Guardian by Partners BDDH, with media buying by New PHD.

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