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Guardian To Launch New Web Presence
The Guardian is to launch a new brand on the internet called The Guardian Unlimited. It is planned that new service will expand on the current site at www.guardian.co.uk and develop individual sites as separate specialist products under the Unlimited brand.
Six sites are planned for launch this summer, including a film site, Film Unlimited, and a news site, News Unlimited.
Ian Katz, the Guardian’s internet editor said: “We chose the name Guardian Unlimited because the internet allows us to do things that we simply could not in print. The new brand makes it clear that our online product is much more than simply a repackaged version of our print content.”
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