GWR And Coldseal Sign Largest Ever Radio Advertising Deal

GWR Group has signed a 15 month advertising with Coldseal Windows, believed to be the biggest in radio history. The £6 million deal will see Coldseal ads aired from September 1999 to 31 December 2000 across GWR’s local stations. Coldseal has boosted its coverage with this latest deal, by including four new GWR stations in the package.

Commenting on the deal, Coldseal marketing director, Ivor Jacobs, said: “Commercial radio has been the backbone of our marketing activity since the company began and GWR has always been our biggest partner. This investment will take Coldseal forward into 2000 with its highest profile radio campaign.

GWR group commercial director, Simon Ward, adds: “Coldseal is living proof of how to build a company through effective use of radio.”

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