GWR Appoints New Ad Agency To Work Across The Mix

GWR has appointed project-based advertising agency, do:, to co-ordinate outdoor activity for four of the largest radio stations on The Mix Network.

The advertising, which will be carried across all conventional outdoor media and specially conceived ambient activity, will focus on Nottingham’s 96 Trent FM, the Black Country’s Beacon FM, Reading’s 2-Ten FM and Essex FM.

Commenting on the new appointment, Colin Dudgeon, said: “We’ve found an agency with a refreshing approach that fits the challenges of branding local radio stations. Flexible, full of big ideas and a passion for doing a great job.”

Earlier this month, Real Radio appointed Manchester-based advertising agency Clear Marketing Communications to create consumer led marketing campaigns for its group of stations (see Real Radio Selects New Ad Agency For TV Push). The agency will devise a new television advertising campaign to promote the group’s stations in Yorkshire, Scotland and South Wales.

GWR Group: 020 7284 3000 www.gwrgroup.com

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