GWR Launches Cinema Promotion Around Star Wars Release

Radio group GWR is launching a cinema advertising campaign promoting 16 of its FM stations in 62 cinema complexes across England. The 30-second ads have been timed to coincide with the release of Star Wars: The Phantom Menace which is likely to bring in record admissions.

The promotion is the first time that GWR has used cinema and was devised by GWR brand controller, Colin Dudgeon. Each advert will be tailor-made for its region, featuring the local station’s morning crew. “Local cinemas represent an ideal medium for our radio stations,” says Dudgeon.

The £250,000 promotion also includes a bus back campaign. Media planning and buying were handled by Rathbone Media.

GWR Group: 0171 284 3000