Ecast Ventures, the new media arm of GWR Group, has signed a deal with UBC Media Group who will provide entertainment content for the new internet portal, koko.co.uk. UBC already supplies content to the radio group’s 38 FM and AM radio stations.
The new deal involves text, audio and video internet packages for the koko brand, a series of locally orientated websites due to begin rolling out across the country later this year (see GWR Group Launches New Internet Company).
CEO of ecast ventures, Simon Ward, said: “Koko will deliver a great experience which starts by placing the users at the centre and building content around them. Clearly identified is user interest in music and showbusiness and this is where UBC can supplement their own content.
GWR: 020 7344 2718
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