H Bauer To Turn Threesixtyş In Lifestyle Market

H Bauer is launching a new upmarket lifestyle magazine, called threesixtyş, aimed at people with “more money than time.”

The launch issue, which will be 180-pages long, will go on sale in January with a print run of 150,000. Targeting AB(C)1 leisure seekers looking for ways to spend their free time with their partner or family, the magazine will cover travel, entertainment, lifestyle, leisure and home ideas.

Liz Watkinson, publishing director of threesixtyş, commented: “This magazine combines entertainment and service across the whole leisure sector in a unique, luxurious, gratifying way. As people have more money to spend but less time in which to do so, threesixtyş gives readers the ideas and inspiration they need to lift themselves out of their work induced torpor and start enjoying their valuable free time. We don’t want it to be a disposable magazine, we prefer to see it as a book that comes out every three months.”

The magazine, which is expected to have a coverprice of between £3 and £4, will be published quarterly and advertising sales will be handled by The Publishing Consultancy.

Earlier this year H Bauer launched a new women’s title, called Spirit And Destiny, which contains features about new age therapies and astrology alongside the traditional staples of women’s glossies; beauty, fashion and health (see H Bauer Launches New Women’s Monthly Magazine).

H Bauer: 020 7241 8000 www.bauer.co.uk

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