Hachette Filipacchi Launches Regional Sales Operation
Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.
Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.
Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group, said: “Having a dedicated regional sales unit will ensure that UMS delivers the best possible integrated representation for our titles and will allow them to be closely involved in the strategy for our portfolio of magazines.”
Robert Johnstone, business development director at Unique, added: “This is a wonderful opportunity for both parties. It was always my objective to grow UMS into a serious player and the Hachette win helps to do that. I relish the challenge to grow their business in the regions, they have great magazines.”
Hachette recently secured a six figure sponsorship deal to promote luxury watchmaker Maurice Lacroix across its flagship Elle and Red titles (see Hachette Secure Lacroix For Six Figure Sponsorship).
Hachette Filipacchi: www.hachette-filipacchi.com
Recent Press Stories from NewsLine Future Publishing Launches Laptop Magazine BBC Magazines Dares To Be Different With New Teen Title Trash Rubbishes Closure Rumours With Relaunch
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left