Hachette Secures Carlton Cards For Teen Promotion
Hachette Filipacchi is to promote Carlton Cards with six month ad campaign running across its Sugar and TV Hits! titles.
The campaign, which aims to raise awareness of Carlton’s Bubblegum range of cards, will incorporate long-term sponsorship, advertorials and sampling opportunities. The promotional activity will begin in June and will run through until November in both magazines.
Helen Brocklebank, advertising director of Sugar and TV Hits!, commented: “We are delighted to be working with Carlton Cards to promote the new Bubblegum range. Our highly successful teen titles will prove an extremely effective platform for the campaign, ensuring maximum exposure and standout to a captive audience.”
ABC results for the six months ending December 2002 show that Sugar has seen its circulation decline by 16.6% year on year to 321,258. However, with its blend of beauty, fashion and entertainment, the title remains the UK’s best selling teenage magazine.
TV Hits!, which recently incorporated CD:UK magazine, saw its circulation increase by 1.4% year on year during the second half of 2002. According to the latest ABC results, the celebrity focussed title, which features a range of lifestyle, pop and fashion content, now circulates at 153,307, up from 151,252 in the same period the previous year.
The teenage market has become increasingly competitive over the last few years with a range of new titles including NatMags’ CosmoGIRL, Emap’s Sneak and the BBC’s It’s Hot entering the notoriously fickle sector.
Hachette recently secured a promotional deal with Adidas to promote its new ‘Colours’ collection across three of its highest-profile titles, in the first major group advertising deal since its creation last year (see Hachette Filipacchi Secures First Major Group Ad Deal).
Hachette Filipacchi: www.hachette-filipacchi.com
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