Channel 4 has today announced the appointment of Lynsey Atkin as executive creative director of in-house agency, 4creative, replacing Alice Tonge who stepped down in the summer.
Reporting to new chief marketing officer, Zaid Al-Qassab, who joined the broadcaster this month, Atkin will lead 4creative’s vision to make “risky, culturally potent, ground-breaking work”, inspired by Channel 4’s unique remit across the network’s portfolio – and will “significantly input” into Channel 4’s brand vision and strategy.
Atkin joins 4creative from Havas London where she was creative director and responsible for the Carling, Durex, Department for Education and Heathrow accounts. Previously she worked at Condé Nast Video as head of creative producing content platforms; at BBH as a creative strategist; as a designer for Neville Brody; and ran her own publishing house and editorial platform.
Atkin’s award-winning work includes the Department for Education’s Every Lesson Shapes A Life, The Guardian’s Three Little Pigs and Heathrow’s It’s A Wonderful Flight and Making It Home Makes It Christmas campaigns.
“Lynsey is an impressive creative talent with a rich portfolio of award-winning, innovative work behind her which she has developed across a varied career,” said Al-Qassab.
“She’ll bring her boldness, energy and vision to what has to be one of the best jobs in the creative industry and we look forward to her taking the helm at 4creative as we increasingly digitise our marketing and creative output.”
Atkin, who will start the role in the autumn, added: “This opportunity is proper dream-job territory and I couldn’t be more excited to be joining the team at 4creative. It’s somewhere with a mind-boggling legacy of great people and brilliant work; I can’t wait to get started and see what we can do next.”
In addition to Atkin’s appointment, Chris Wood takes up the new role of Deputy ECD after a stint acting as interim head.
