Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched a new men’s monthly magazine, Forever Sports, which will hit the shelves on Tuesday 18 March.
Published through a partnership with Sports Direct, the magazine – which is aimed at 18-30 year old men – will be available to buy for £2 at more than 400 Sports Direct stores, as well as other outposts and newsstands.
The first issue of Forever Sports includes interviews with boxer Floyd Mayweather, world marathon record-holder, Wilson Kipsang, and Sky Sports presenter Charlie Webster, with advertising from brands including Volkswagen, DKNY and Nissan.
More than 160,000 copies of Forever Sports will be distributed, making it the biggest new paid-for men’s magazine launch since 2004.
The magazine will also extend online at foreversports.com and on various social media.
“It’s a fantastic challenge and one we are all relishing,” said Simon Kanter, editorial director of Haymarket Network.
“Coming just a month after the launch of Porter magazine, it’s also a further demonstration of the power that print still has in a modern multi-channel, multi-media world.”
Forever Sports joins other Haymarket titles including Autocar, Brand Republic and Campaign.
