Head & Shoulders Advert Irritates Viewers Most

Marketing magazine’s annual survey to find the most irritating advertisements on television, has voted Head & Shoulders the most annoying. The advert, which features a woman throwing away a hat she wore to hide her dandruff, had over half of the 500 people interviewed in the survey in a lather.

The Visa Delta ‘Kerching’ advert, starring Mel Smith and the Fiat Bravo advert about two children playing with their father’s computer both tied for second place with 40% of the vote. The other adverts in the top ten poll are Wash & Go (38%), Pantene (37%), Ferrero Rocher (36%), BT’s Bob Hoskins (33%), Eagle Star (31%), the new Ford Ka ads (30%) and Fosters (29%). Marketing: 0171 413 4150