Hearst Magazine UK has announced the launch of a new luxury magazine, British Town & Country.
Set to launch this May, the biannual magazine will be produced by the same team behind Harper’s Bazaar, led by editor-in-chief Justine Picardie.
The title, which first began as a US magazine in 1846, aims to “reveal a broad cultural landscape” as well as documenting the lives of the “rich and powerful” – from Stella McCartney to the Prince of Wales.
With a cover price of £4, British Town & Country will launch with a print run of 60,000 and will be strategically distributed to reach its “luxury-focused reader”, with copies appearing in first-class airline lounges, luxury hotels and leading property agents.
“British Town & Country will have a unique voice that is celebratory yet also original and authoritative,” said Picardie.
“It will offer readers an intelligent interpretation of the meaning and manners of modern society, with sophisticated design, brilliant writing, literary panache and memorable photography.”
British Town & Country joins similar Hearst UK titles including Harper’s Bazaar, Esquire and ELLE.
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