A National Opinion Poll survey conducted across Warwickshire and the West Midlands gives Heart FM, the adult rock station which launched on Sept 11, a weekly reach of 11%. The station had committed itself to a 10% reach by the first RAJAR survey in January.
47% of respondents said that they liked the mixture of older and current music; 36% said they liked the lack of repeated interruptions by presenters and 17% liked the consistent melodic nature of the station. Heart FM is the first adult-oriented rock station to launch in the UK. Heart FM also claims to have 50 advertisers on air, including Toyota, Rover and IKEA.
Heart FM 021 626 1007
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