Heartbeat And Yorkshire Tea Perfect Blend Continues

ITV has announced that its Heartbeat programme is to be sponsored by Yorkshire Tea for a second series running.

Research has shown a significant increase in brand awareness. Warren Dias at Laser commented: “ITV’s research has shown that the key to a successful broadcast sponsorship is ensuring that there is a close association between the brand and programme. It’s rare to have such a fit across all aspects of a programme with Yorkshire Tea as sponsors, Yorkshire Television as the production company and a Yorkshire setting for Heartbeat.”

Heartbeat will return to ITV’s screens this Sunday at 8pm and will run for 16 weeks.

ITV: 0171 843 8000