ITV’s Heartbeat series is to be sponsored by Yorkshire Tea in a deal between ITV Network and Taylors of Harrogate, owners of Yorkshire Tea. The association is to run for the remaining eight episodes of the current series and the whole of the Autumn 1998 series. The first sponsorship credits will be seen on 4 January 1998 and are being produced by Pilgrim Films and YTV.
The deal was negotiated by John Marshall at Laser on behalf of ITV and Andy Bartholomew at Media Business North.
Subscribers can access the Sponsorship Database by selecting “Sponsorship” from the drop-down box at the top of this page.
ITV c/o Lowe Bell Good Relations: 0171 631 3434
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
