Hi-Tech Solutions Spans Six Continents

Hi-Tech Solutions has been awarded the contract to install washroom poster advertising and all other pub media opportunities across Six Continents Retail outlets including All Bar One, Edwards and O’Neills.

This is the first time that Six Continents has awarded an umbrella media contract and Hi-Tech Solutions, which secured the deal in a direct pitch against Admedia, is negotiating the roll out of sites at pub level. Edwards and City Town bars are to be the first to have washroom poster panels installed.

Richard Weir, marketing director of Hi-Tech Solutions, said: “Six Continents venues will add a high profile chunk to our portfolio – really opening up the media channel for targeting the young and affluent. Advertisers have a lot to look forward to.”

Ed Shoebridge, senior drinks category manager of Six Continents Retail, added: “We are looking forward to developing a working relationship with Hi-Tech and to investigating the additional revenue opportunities that ambient media presents.”

Last week Concord published its Ambient Media 2002 report showing that ambient media revenue rose 12% year on year in 2001 to reach £100.8m. Concord credits new technologies and improved accountability for taking the sector forward and predicts that revenues for this year could reach £113.3m (see Ambient Revenue Topped £100m In 2001).

Hi-Tech Solutions: 0161 968 8800 www.hi-tech.co.uk

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