Hotbot’s First UK Ad Campaign To Be Launched At Students.
Hotbot the Lycos search engine aimed at students launched it’s first UK ad campaign on Friday.
The campaign developed by brand communications agency Tequila London will run for six weeks with the main push online. 400 000 postcards will be distributed across 150 university campuses in order to attract students to take part in online hotbot competitions.
A holiday to Ibiza is on offer in the main competition ‘so you think your smart’. Participants will have to answer questions using the hotbot directory in order to win.
Lycos also hopes the campaign will raise the profile of its student grant scheme which offers students the chance to win a grant of up to £2 000 every three months.
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