Speaking at the Newspaper Society’s Weekly Newspaper Conference in Leeds, Doug McKenzie, marketing manager of Kwik Fit, told delegates: “Local press is able to offer synergy through its close relationship with the community. Research confirms that 62% of adults believe local press has the most helpful advertising when deciding what to buy and seen as being trustworthy, responsible and useful.”
McKenzie’s message to regional newspaper publishers was:
1 Protect the product and make sure it is right for your customers and the community.
2 Make it as simple as possible to buy and supply advertising. Continue to educate agencies and advertisers, reduce production lead-times, costs and contact points.
3 Be more open and accountable. Work together towards a common goal.
The Newspaper Society: 0171 636 7014
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