UK flag US flag FR flag BE flag
|

I Don’t Believe It – Victor Meldrew More Popular Than Queen

I Don’t Believe It – Victor Meldrew More Popular Than Queen

According to the latest CIA Sensor survey more people are looking forward to Victor Meldrew in One Foot in the Grave than the Queen’s speech.

The top 12 most looked forward to Christmas programmes are split fairly evenly between BBC1 and ITV, although BBC1 takes the top 2 positions.

When split by age, younger viewers (15-24 year olds) were looking forward most to BBC1 films (50%), ITV films (48%) and Christmas Eastenders (43%), whilst older viewer were more inclined towards the Queens Speech and the Antiques Roadshow Special (39% and 56% amongst the over 65s).Amongst 45-65 year olds the programme with the most promise was Heartbeat (40%).

The survey was carried out amongst 500 adults.

Most Looked Forward to Christmas programme

1 One Foot in the Grave 38% BBC1 9.50-10.20pm C.Day
2 BBC1 Films 33% BBC1 various
3 Christmas/Coronation St 29% ITV 7-8pm C.Day
4 Christmas Heartbeat 28% ITV 7.15-8.15pm C.Eve
5 ITV Films 28% ITV various
6 Antiques Roadshow Special 25% BBC1 3.25-4.15pm C.Eve
7 Christmas EastEnders 22% BBC1 6.10-6.40pm C.Day
8 Robson/Jerome Christmas Special 16% ITV 6.30-7pm C.Day
9 Queen’s Speech 14% BBC1 & ITV 3pm C.Day
10 Noel’s Christmas Past 13% BBC1 1.10-2pm C.Eve
11 Stars in Their Eyes Special 13% ITV 8.15-9pm Dec 23
12 Songs/Praise with Cliff Richard 12% BBC1 6.25-7pm C.Eve

Source: CIA MediaLab

Media Jobs