IAB Board Reflects Growth In Search-Targeted Marketing

The Interactive Advertising Bureau (IAB), has elected ten new board members, including sales executives from internet search companies Google and BTLookSmart.

The additions of Tim Armstrong, Google’s vice president of advertising sales, and Robert Goldberg, the senior vice president of sales and marketing at BTLookSmart, reflect the increasing influence of search-targeted marketing in the online industry

Paid-for search, led by the successes of Overture and Espotting, has been one of the recent bright spots in the internet advertising industry, which now accounts for 1.6% of the UK’s total adspend, according to figures from Nielsen Media Research (see Feature: Online Bites At The Advertising Pie).

The other newly appointed members include Joanne Bradford from MSN; Mark Mariani from SportsLine.com and Chris Schroeder from Newsweek Interactive.

The IAB remains committed to increasing the importance of online advertising in the media mix and has recently launched a series of seminars to promote the medium (see NewsLine Column: The Web – Where Do I Start?).

IAB: 020 8683 9667 www.iabuk.net

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