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Ice Warriors Makes Debut With 8 Million Viewers

Ice Warriors Makes Debut With 8 Million Viewers

ITV’s new Ice Warriors show pulled in an encouraging average audience of 8.17 million viewers, according to unofficial overnight data. This is a TVR of 15. The show it replaced, Gladiators, normally attracts an audience of around 7 million.

Ice Warriors, which is sponsored by 7-Up, had an ABC1 Men TVR of 10.6, 13.4 TVRs for 16-34 year olds and 16.2 TVRs for children. Its peak viewing figure was 9.47 million.

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