Icircle Launches New Celebrity Channel For Women
Freeserve’s women’s website Icircle is cashing in on the public’s continued obsession with celebrity lifestyles by launching a new channel devoted to the rich and famous.
The new offering contains hot gossip and the latest pictures of celebrities in a series of specially customised photo galleries.
There is also a range of content on celebrity fashion, diets and an A to Z index of celebrity popularity. A special ‘eye candy corner’ includes shots of male celebrities, such as Justin Timberlake and Colin Farrell.
The channel has been created in response to the widening market for celebrity gossip, recently reinforced by the continued success of celeb-focused magazines, such as Heat and Now.
Freeserve is expecting the channel to be a big success and has developed extensive interactive elements such as quizzes, polls, competitions and chat rooms.
Freeserve recently warned against the unilateral adoption of larger online advertising formats and released a study showing that users want more control and less interruption when using the internet (see Freeserve Warns Against Larger Online Ads).
Freeserve: 0845 070 0066 www.freeserve.co.uk
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