Following the ITC’s decision to relax regulations on masthead programming *ITC To Revise Sponsorship Code,Ideal Home magazine and Carlton Select are producing the television series, Ideal Home Cooks. This will be the UK’s first masthead TV programme and will go on-air in March. The collaboration will also include cross-editorial promotions.
….Granada Sky Broadcasting has signed a one-year deal with the dishwasher detergent, Finish. Finish is to sponsor Granada’s food and wine programme strand which broadcasts for three hours a day.
*Subscribers only
Carlton Select: 0171 432 9000
Granada: 0161 832 7211
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