I’m a Celebrity pulls in over 9m viewers

ITV1’s I’m a Celebrity Get Me Out of Here! attracted over 9 million peak viewers last night.

The reality programme, set in the Australian jungle, banked an average audience share of 35.8% with more than 8.6 million average viewers between 8.30pm and 10pm.

However, ITV1’s special hour-long Coronation Street secured the highest ratings of the evening between 7.30pm and 8.30pm – pulling in almost 10 million peak viewers.

The extended episode, which saw Steve get Becky off in court and Michelle hold a party for her parents in the Rovers, attracted 9.3 million average viewers and a 40.6% audience share.

ITV1’s earlier soap, Emmerdale, also helped the channel to hold on to the peak audience all evening, picking up over 7 million peak viewers and a 32.5% average audience share between 7pm and 7.30pm.

BBC One’s 9pm crime drama, New Tricks, failed to compete with just 3.7 million average viewers and a 15.4% audience share during the hour-long peak time slot.

At the same time, Channel 4’s The Devil’s Whore just pipped BBC Two’s Heroes, pulling in 1.8 million and 1.6 million average viewers respectively.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.

ITV: 020 7843 8000 www.itv.com BBC: 020 8743 8000 www.bbc.co.uk Channel Four: 020 7396 4444 www.channel4.com