Independent On Sunday Cuts Cover Price to £1

The Independent On Sunday has slashed its cover price to £1.

The Sunday title has reduced its price from £1.80 after rolling out a campaign of regional discounts this year.

Since it relaunched as a new slimmed-down version in June 2007, the newspaper has seen various price-cuts and now intends to keep to the £1 price, which initially accompanied the two week relaunch period.

Simon Kelner, Independent News & Media’s new managing director, is said to be behind the pricing strategy.

At the last ABC release in May 2008, The Independent On Sunday dropped by 4.1% year on year (see ABC National Newspaper Round-Up: May 2008).

Independent: www.independent.co.uk