Independent Strikes £600,000 Of Supplement Deals

The Independent will publish four extra supplements in addition to its usual six section package this Saturday, thanks to a series of sponsorship deals worth over £600,000 to the newspaper. One section will include the largest advertising site seen in a national newspaper, in the form of an 8 page broadsheet double gatefold for Renault.

The additional supplements include a 48 page World Cup Magazine in association with JVC, a 56 page travel magazine sponsored by Teletext Holidays and a 20 page magazine showcasing young designers in association with Lattice Group, a part of British Gas, which sponsors the Royal College of Art’s graduate exhibitions.

The travel magazine, based on the Independent Travel section’s “48 hours in…”, is being supported with teaser ads, along with radio advertising, activity on teletextholidays.com and independent.co.uk and emails sent to the Independent’s online database.

The Renault double gatefold will advertise new cars the Vel Satis and the Avantime, and has been supported through a 7-day teaser campaign in the Independent and Independent on Sunday. The section will be called Design Velocity and will fold out to reveal a poster size, quadruple page spread advertisement for Vel Satis and Avantime. The remaining four editorial pages look at the future of design from architecture and fashion to technology and interiors. Copies of the supplement will be distributed to all Renault dealerships.

The Independent: 020 7005 2000 www.independent.co.uk

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