Maurice Saatchi’s New Saatchi Agency is expected to announce an alliance with an international advertising network, which would allow it to pitch for global accounts such as British Airways. The industry favourite for the alliance is Publicis but several US networks have also been linked to the new agency.
The New Saatchi Agency is also hoping to capture Dixons Group from Saatchis next month. Dixons, which includes the Currys and PC World chains, spends about £40m a year on advertising. Dixons put its business up for review following the departure of Maurice Saatchi in December. A switch in agencies would be no surprise, as the Dixon’s chairman was openly critical of the way Maurice was ousted from his position as chairman of the Saatchi group.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
