International Brand Chief To Join ITV’s Global Division

Gustavo Antonioni is join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director.

The former Marvel Entertainment and Warner Bros executive will be responsible for driving the global marketing and licensing strategy for ITV’s key commercial brands such as Coronation Street, Dancing on Ice and Hell’s Kitchen. He will manage the global marketing team, as well as the brand management and merchandising and licensing teams.

Antonioni’s appointment follows the recent merger of Granada International and Granada Ventures, ITV’s sales, distribution and licensing businesses. Headed up by Peter Iacono, the newly merged division is responsible for the effective exploitation of content on behalf of ITV Productions and major independent producers and rights owners.

Most recently Antonioni has been an industry consultant covering brand creation to licensing distribution with clients such as Disney, Warner Bros, and UK Television Personalities that are launching their own brands.

Peter Iacono, president and managing director of ITV Worldwide, said: “Gustavo Antonioni has a proven track record of managing high profile consumer brands for some of the biggest entertainment companies on the planet.

“His expertise and international outlook will play a vital role in driving ITV’s global marketing and licensing strategy forwards. I’m delighted to welcome Gustavo on board.”

Antonioni said: “I am looking forward to working with the ITV global team to provide a marketing focus for the development of ITV’s sales and licensing activities, and making some of the world’s most popular entertainment properties even more successful.”

ITV: 020 7843 8000 www.itv.com