International Sports Group, the sports marketing and sponsorship company, has bought the Sports & Outdoor Media Company. This means that ISG now has the marketing rights to a range of top sporting events.
As a result of the deal, ISG is now the sales agent for the English Cricket Board, marketing consultant to the MCC and Twickenham Stadium’s ad agency. Other new clients include Wigan RLFC and Leeds RLFC and the Group is now marketing agent for the Rugby League World Cup.
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