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Interview: The Independent’s digital editor on ad blocking and innovation

Interview: The Independent’s digital editor on ad blocking and innovation

From declining print circulations, to the impact ad-blocking is having on revenues, both publishers and advertisers have their work cut out.

So what does the future have in store for national newspapers? If people increasingly reject advertising, will paying for online content become commonplace?

Newsline speaks with The Independent’s digital editor, Chris Broughton, at Mediatel’s annual Future of National Newspapers conference, who argues that there is much to feel optimistic about.

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