IPA Appointment Reflects Growth Of New Media
The IPA has appointed Nigel Gwilliam to the newly created post of e-commerce and new media consultant with responsibility for developing and implementing the IPA’s services in these areas.
The appointment reflects the increasing importance of new media to advertising and marketing, highlighted by the development of J-ET, the electronic trading system which facilitates the buying and selling of radio airtime (see J-ET Trading System Welcomed As Ground-Breaking).
Hamish Pringle, director general of the IPA, commented: “We are looking to Nigel to increase further the profile of new media and E-Commerce within the IPA and ensure its integration into all current IPA programmes. He will be a custodian of industry standards in terms of definitions, file transfer standards and manage projects on UK pan industry file transfer standards and e-lexicons, E-copy rotation and E-campaign approvals as well as JICRIT.”
Gwilliam added: “As new media has become an integral part of advertising and marketing communications, there has been a realisation that the same electronic world offers the technologies and processes to make life easier for those involved in the practical business of delivering advertising solutions. I’m delighted to be working for the IPA at the interface of these two complementary areas, and at such an exciting time.”
Prior to joining the IPA Gwilliam worked as a consultant to the Periodical Publishers Association, where he developed the magazine industry’s strategy for advertising e-commerce, using internet communications technology to streamline the buying and selling of advertising space. He also worked at Emap, as head of internet communications and in commercial development at the Telegraph Group.
According to the IPA Gwilliam will be working towards “data and system standardisation throughout the marketing communications industry as well as the formation of a file transfer standard for the industry.”
IPA: 020 7235 7020 www.ipa.co.uk
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