The Institute of Practitioners in Advertising have awarded top honors to the Daily Star and the Sunday Telegraph in the sixth ROP colour league tables.
The Star scored 21.4 points in the dailies league, followed by the Daily Mirror on 20.6 and Today on 20.4.
The Sunday Telegraph led the Sunday league on 22 points closely followed by The News of the World on 21.8 and the Independent on Sunday on 21.4.
The Creative Services Director of BMP DDB Needham and chairman of the IPA Creative Services Committee, Tim Hannon, said “We hope that these tables continue to help raise the standards of colour reproduction in the national press.”
TITLE
6TH LEAGUE SCORE
POSITION IN 5TH
LEAGUE (SCORE)
DAILY STAR
21.4
1ST (23.6)
DAILY MIRROR
20.6
10TH (19.2)
TODAY
20.4
6TH (20.6)
FINANCIAL TIMES
20.2
8TH (20.2)
EVENING STANDARD
20
11TH (16.8)
INDEPENDENT
20
7TH (20.4)
DAILY TELEGRAPH
19.6
5TH (21.0)
DAILY EXPRESS
19.4
3RD (22.0)
TIMES
19
4TH (21.8)
GUARDIAN
18
12TH (14.0)
DAILY MAIL
17.6
9TH (20.0)
SUN
17.2
2ND (22.4)
IPA COLOUR LEAGUE TABLE Table 2 shows the ranking score forSunday/Weekly newspapers.
TITLE
6TH LEAGUE SCORE
POSITION IN 5TH
LEAGUE (SCORE)
SUNDAY TELEGRAPH
22
1ST (21.4)
NEWS OF THE WORLD
21.8
9TH (17.4)
INDEPENDENT ON SUNDAY
21.4
10TH (16.2)
EUROPEAN
21.4
4TH (20.4)
SUNDAY EXPRESS
20.8
7TH (19.2)
MAIL ON SUNDAY
20.6
6TH (19.8)
SUNDAY MIRROR
20.2
3RD (21.0)
SUNDAY TIMES
19.6
8TH (18.8)
PEOPLE
17.4
4TH (20.4)
OBSERVER
16
2ND (21.2)
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