IPA – Conditional Backing For Maiden Deal

Maiden’s proposed takeover of BTA (subject to OFT findings) has received a tentative endorsement from the IPA, depending on the following two issues:

1. That Maiden will make a significant investment in developing the six sheet market: and 2. That Maiden will evenly balance panels in its future packages in line with population distribution by region, and will release for line-by-line sale any panels surplus to its package building requirements.

The IPA’s overriding objective in approving the takeover is “to strengthen the poster medium for the advertiser in terms of flexibility, quality, price and distribution”.