Abbott Mead Vickers BBDC has won the Grand Prix at the 1996 IPA Advertising Effectiveness Awards for British Telecom’s ‘It’s good to talk’ campaign which features Bob Hoskins. The Bob Hoskins approach has been shown to be hugely successful in growing BT’s residential market with a strategy aimed at getting men to be more relaxed about using the telephone.
The full list of winners over the three categories is as follows:
Category 1 (for products which are new or have no significant advertising history)
Gold award
Charles Vallance of WCRS for Orange.
Silver awards
Richard Butterworth and Les Binet of BMP DDB for Felix
Rachel Walker and Chris Forrest of Duckworth Finn Grubb Waters for Daewoo
Bronze awards
Diana Redhouse and Les Binet of BMP DDB for Frizzell Insurance
Christopher Zelley-Beattie of Bartle Bogle Hegarty for BBC Education
Jon Howard of Lowe Howard Spink for Reebok
Category 2 (new campaigns from previously advertised brands which resulted in significant short term effects on sales or behaviour)
Gold award
Max Burt of Abbott Mead Vickers BBDO for BT
Silver awards
Gavin MacDonald and Jeff Lush of BMP DDB for Walkers Crisps
John Ward of Bates Dorland for Safeway Stores
Bronze awards
Paul Jeffrey of BDDH for BT Business
Giselle Okin of Bartle Bogle Hegarty for Murphys
Jon Leach and Roger McKerr of HHCL & Partners for the Automobile Association
Category 3 (advertising campaigns which have benefited a business by maintaining or strengthening a brand over a longer period)
The Charles Channon Award (gold)
Paul Feldwick, Sarah Carter and Louise Cook of BMP DDB for Barclaycard
Silver awards
Bridget Angear and Nick Johnson of J Walter Thompson for Philadelphia
John Howard, Andy Palmer and George Bryant of Lowe Howard Spink for Stella Artois
Colin Flint of McCann Erickson for Gold Blend
Bronze awards
Michael Ellyant of Publicis for Renault Clio
Jacqueline Feasey of McCann Erickson for I can’t believe it’s not butter
Special Prizes
Integration
Rachel Walker and Chris Forrest of Duckworth Finn Grubb Waters for Daewoo
Direct response
Christopher Zelley-Beattie of Bartle Bogle Hegarty for BBC Education
Diana Redhouse and Les Binet of BMP DDB for Frizzel Insurance
Media
There was no media trophy awarded
European
Merry Baskin of J Walter Thompson for De Beers Diamonds
Small budgets
Diane Lurie and Alasdair Gibbons of The Morgan Partnership for Ross Harper
Innovation (The Marketing Award)
Jon Leach and Roger McKerr of HHCL for the Automobile Association
IPA: 0171 235 7020
