The IPA is expanding its twinning initiative from the Top 20 to the Top 50 IPA member agencies.
A review of the first year of the scheme found that advertising agencies and universities are benefiting considerably from the twinning relationship. Over half the twinned agencies have set-up programmes of student placements and exchange visits and most have contributed client briefs and case history material.
In return they have benefited from students being made available for research, tutors to assist with in-house training and being kept informed on current academic literature on advertising.
The IPA: 0171 499 4040
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