The IPA has today launched its Excellence in Advertising hardback book. Edited by Leslie Butterfield, the book brings together the views of some of the better known figures in advertising and marketing and includes contributions from John Bartle, Peter Doyle, Gary Duckworth, Paul Feldwick, Chris Forrest, Bruce Haines, Steve Henry, Iain Jacobs, Jim Kelly and Mike Sommers. All twelve contributions are drawn from the IPA 7 Stages Programme which is a recognised source of seminal thinking on advertising theory and practice.
The cost of the publication is £18.99. Copies can be obtained by contacting Caroline Faville at the IPA.
IPA: 0171 235 7020
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