The IPA has now persuaded all the main commercial television stations to phase out their handling charges. This comes after five years of negotiation which began with an undertaking by ITV in November 1992 to phase out their charges over a three year period. This was followed by Channel 4.
The latest companies to agree to phase out/or not introduce the charges are BSkyB and Channel 5. The BSkyB undertaking will come into effect on 1st July 1996.
IPA Deputy Director General, John Raad, said “Handling charges were a hangover from the days when television stations did not have modern technology to get commercials on air. Their abolition is a sensible move.”
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