The IPA has issued its Trends in Television Viewing Report for Quarter 2 1994 which shows that the recent decline in overall television viewing is slowing; year on year patronage levels for ITV, BBC1 and satellite are growing, whilst those for Channel 4 and BBC have shown a slight decline. The decline overall continues, but at a slower rate than previously.
The profile of ITV viewing by age continues to mirror the profile of all TV viewing, except for the social class profile, which continues to be relatively down market. When comparing peak-time rating, ITV has an absolute lead over BBC1, achieving a 17.8 TVR for all adults compared to 12.6 for BBC1. ITV had 15 out of the top 20 programmes for the 4 weeks ending 29/5/94. Ranking by AB Adults, ITV achieved 11 out of the top 20, BBC1 9.
INDICES OF VIEWING TO TELEVISION - ALL ADULTS 13 W/E 3/7/94
OTHER*
TOTAL*
ITV
C4
COMMERCIAL
COMMERCIAL
BBC1
BBC2
TOTAL
All Adults
100
100
100
100
100
100
100
16-34
81
96
129
89
78
68
83
35-54
89
87
114
92
91
88
91
55+
130
117
55
119
131
143
126
ABC1
80
86
87
82
96
100
89
C2DE
117
111
110
115
103
100
109
16-34 ABC1
67
87
115
76
77
73
76
35-54 ABC1
72
75
89
74
87
86
80
55+ ABC1
104
99
51
97
130
148
114
16-34 C2DE
93
103
140
100
79
65
89
35-54 C2DE
107
98
140
109
94
89
102
55+ C2DE
147
128
58
134
131
139
134
Source: IPA
Consolidated Viewing including breakfast services includes all non-terrestrial services (supported by advertising or not)
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